Privacy policy.

Santa Cruz Athletic Club In-Club Privacy Policy
Last modified: 11/15/2024

This Privacy Notice describes how Santa Cruz Athletic Club and its affiliated entities ("Santa Cruz Athletic Club," "we," "our," or "us") collect, use, retain, and share personal information when you interact with us offline and in-person at our Club locations (collectively, our "Services").

This Privacy Notice does not apply to personal information collected through our website (www.santacruzathleticclub.com), digital communications, or mobile applications. For those, please refer to our Website Privacy Policy.

I. PERSONAL INFORMATION WE COLLECT, WHY, AND FOR HOW LONG

We collect personal information that identifies, relates to, or could be linked with you when you engage with our Services. This also includes information about individuals tied to your membership, such as family add-ons, guests, or buddies.

Enrollment & Membership

We collect from you:

  • Personal identifiers (e.g., name, date of birth, gender, phone, email, mailing address)

  • Membership preferences (e.g., membership tier, personal training, wellness appointments)

  • Emergency contact info

  • Financial details (e.g., account type, cardholder name, routing/account number or payment card number, expiration date, CVV) via our third-party payment processor

  • Waiver acknowledgment (name, signature, date)

This information is used to:

  • Create and manage your membership account

  • Communicate with you regarding membership, club updates, and promotions

  • Fulfill the services you select

  • Process membership payments

You may opt into promotional communications and unsubscribe at any time. Transactional notifications will still be sent. Our emails may use tracking technology to improve communication relevance.

Fitness & Training Services

For Fitness Experience, Personal Training, or Wellness Assessments, we may collect:

  • Personal identifiers

  • Health information (e.g., conditions that may impact exercise, measurements, progress tracking)

  • Physician’s release, if required

With your consent, we use this data to determine eligibility, personalize services, and track results.

Guest, Buddy Pass & Sponsored Programs

For guests or buddy pass participants:

  • Personal identifiers (e.g., name, contact info, DOB, gender)

  • Verification ID upon check-in

For corporate or school-sponsored programs:

  • Proof of employment or school enrollment is reviewed but not retained

For insurance-related memberships:

  • Identifiers and usage stats are reported to your insurance provider for billing and eligibility verification

Club Entry and Check-In Options

  • Touchless Check-In: Uploading your photo in our mobile app enables barcode-based entry. You may opt out at any time.

  • Biometric/Cardless Check-In: Finger scan generates a unique ID for access. Data is stored securely and deleted within 30 days of membership termination or upon request.

  • Manual Check-In: We verify a government-issued or school ID but do not retain a copy.

Wireless Access

Use of in-club Wi-Fi is governed by our third-party provider's privacy terms. We do not receive this data.

Marketing Activities

We may use personal identifiers, third-party insights, and usage data to:

  • Understand member trends

  • Improve and personalize Services

  • Deliver targeted marketing and advertising across platforms

We do not sell mobile phone numbers or share them with affiliates for marketing purposes.

Legal Obligations

We may process or disclose your personal information:

  • To comply with legal processes, law enforcement, or government regulations

  • To protect the Club’s legal interests and security

  • To enforce our Terms and defend legal claims

Data Retention

We retain personal information as long as reasonably necessary to fulfill its purpose, meet legal obligations, and maintain Club security.

II. HOW WE SHARE YOUR PERSONAL INFORMATION

We share information:

  • Internally: With Santa Cruz Athletic Club departments for business operations

  • In Business Transfers: With parties in the event of mergers, acquisitions, or reorganizations

  • With Vendors: Such as payment processors, IT providers, service providers, and class vendors

  • For Legal Compliance: As required by law or to respond to court orders

  • With Your Consent: For specific purposes, with revocable consent

III. RIGHTS OF CALIFORNIA AND COLORADO RESIDENTS

If you are a resident of California or Colorado, you have the right to:

  • Access/Know what data we collect and use

  • Delete your personal information (with legal exceptions)

  • Correct inaccuracies

  • Opt Out of sale or sharing of your information

  • Limit Use of sensitive data (we do not use sensitive data in a way that triggers this right)

  • Non-Discrimination for exercising your privacy rights

To exercise your rights, submit a request through our webform or call us at (888) 914-9661 PIN 036085. Verification is required.

IV. ADDITIONAL RIGHTS FOR COLORADO RESIDENTS

  • Data Portability: Request your data be transferred

  • Targeted Advertising Opt-Out: Opt out of behavioral advertising

  • Right to Appeal: Dispute denied requests by contacting us or the Colorado Attorney General

V. SECURITY

We use appropriate security measures including encryption, access controls, network monitoring, training, and incident response. No system is 100% secure, and we cannot guarantee absolute protection.

VI. CHILDREN’S PRIVACY

We do not knowingly collect information from individuals under 13. If collected in error, we will delete the data. If you believe we have such information, contact us.

VII. CHANGES TO THIS POLICY

We may update this Privacy Notice periodically. Changes will be posted on this page with an updated effective date. Material changes will be clearly communicated.

For questions or concerns, please contact: info@santacruzathleticclub.com